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From Modest Beginnings to Inspiring New Heights

Montar has stood as an esteemed brand for numerous years, specializing in the production of traditional riding apparel. In 2007, the new owners, Morten and Birgitte, recognized the growing need to infuse more fashion into the equestrian industry. This pivotal moment marked the genesis of House of Montar.

Founded upon a fusion of functionality and fashion, House of Montar embodies the mission of "when fashion and function unite." We cater to discerning riders who prioritize quality without compromise. At Montar, compromise is non-existent; we remain aligned with the latest trends in fashion and innovation. Our collections undergo continuous refinement, allowing you to shape your distinctive personal style. Embodying various colors and trendy styles, our products epitomize superior quality. Inspired by contemporary fashion yet designed for timeless appeal, our creations aim for enduring sophistication.

Riding in Montar apparel isn’t just about comfort and style; it’s about feeling confident and harmonized with your passion and personal expression. Being unique is what makes both you and Montar different.

Meet the Team behind Montar

At Montar, we’re more than just a brand; we’re a team of passionate individuals committed to delivering top-tier equestrian products. Our team embodies the values of craftsmanship, style, and sustainability that define our brand essence. We strive to ensure that every ride you take is exceptional, curating and crafting products that reflect our dedication to quality and innovation.

Among the many essential team members you engage with daily, we’re also fortunate to have Bob Hegelund, our Senior Furnancial Advisor, and Holger Rune, our Junior Pawject Manager, who grace our office. These four-legged members bring an extra flair of enthusiasm and charm to our workspace.

Line Stilling Frandsen

Brand Manager

Simone Rothe

Office Manager

Mercedes Fie Rix-Moller

eCommerce Manager

Sandra Axelsen

Marketing Coordinator

Laura Arentsen

Logistics Associate

Sofie Faurby Dvinge

Head of Sales

Caroline Dvinge

Digital Strategy Consultant

Birgitte Hegelund

Purchasing and sales manager

Morten Hegelund

Operations and Finance Manager

Bob Hegelund

Senior Furnansial Advisor

Holger Rune

Junior Pawject Manager


Product Tasting Expert

Commitment to the future

In recent years, we have actively worked on incorporating more sustainability into our business. This has involved the introduction of various product lines designed with the future in mind. Take our organic leather, for instance, which not only provides greater comfort for your horse but also leaves minimal waste – and any residue present is 100% biodegradable. Additionally, we have invested in solar panel installations, enabling us to produce green energy and reduce our CO2 emissions. It's a step towards a more sustainable future, where we strive to protect the environment and preserve resources.

Another significant initiative we have undertaken is the use of air-to-water technology, granting us access to a clean and eco-friendly heat supply. This not only helps reduce our environmental impact but also allows us to be more self-sufficient and less reliant on traditional resources.

For us, sustainability isn't just about future considerations; it's about taking action in the present. It's about making decisions in our day-to-day operations that respect our planet and all the creatures that share it with us. We don't yet identify as a sustainable brand. Instead, we are focused on becoming the most responsible version of ourselves. We're not perfect, but we're committed to making better choices every day to minimize our social and environmental impact across the entire business.

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Blog posts

From Riding to Therapy: A Rider’s Journey

From Riding to Therapy: A Rider’s Journey

An interview-based story about Merete Giørtz-Carlsen her incredible journey through riding and Equine-assisted therapy.  Merete recalls it as if it were yesterday: standing by the fence as a child, watching the neighbor...

Embracing Sustainability

Embracing Sustainability

House of Montar's Pledge to a Greener Future Dear readers, I hope you are well. I would like to take a moment of your time to share something that is very...

Introduction To

Introduction To

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Embark on a Majestic Journey

Embark on a Majestic Journey

Ann Sophia's adventure in South Africa turned out to be less risky than it might have seemed. It was a journey that celebrated the beauty of the African wilderness and...