Montar – when function and fashion unite

Montar is a Danish equestrian brand located just outside Kolding, surrounded by fields and horses. Here, we live close to the everyday life our products are designed for – and this is where we find inspiration for everything we create.

For us, Montar is about creating riding wear that works in practice while looking great. When function and fashion unite is not just a slogan – it is the foundation of our design philosophy: clothing must be comfortable, technical, and durable, while also giving you confidence and a sense of style when you wear it.

We work with a small selection of tested materials, strong details, and a simple, feminine aesthetic. This creates clothing that holds up in everyday stable life – while still feeling modern and polished.

Montar is made for riders who love the equestrian lifestyle and want clothing that performs and feels good to wear.

 

 

Meet the Team behind Montar

At Montar, we are more than just colleagues – we are a team. A close group that lifts together and supports each other, both in our everyday work as in the peak seasons. A workplace full of great energy, creativity, and respect.

Teamwork is at the heart of everything we do. We work closely to create products that make a difference – for the rider, the horse, and the sport. We also enjoy spending time together outside of work – whether it’s on horseback, at the gym, or sharing a glass of wine.

At Montar, we’re not just a brand; we’re a group of passionate individuals who share a love for quality, style, and a constant drive to improve. We believe that great design starts with great qualities, and every day we strive to create products that blend functionality with style.

Our goal is simple: to make every ride a great experience. We take pride in developing and selecting products that reflect our commitment to innovation, responsibility, and Scandinavian elegance. For us, Montar is not just about equipment – it’s about creating experiences, community, and inspiration, both for our customers and for ourselves.

The Team

Line Stilling Frandsen

Brand Manager

Simone Rothe

Office Manager

Mercedes Fie Rix-Møller

eCom & Marketing Manager

Sofie Faurby Dvinge

Head of Sales

Commitment to the future

In recent years, we have actively worked on incorporating more sustainability into our business. This has involved the introduction of various product lines designed with the future in mind. Take our organic leather, for instance, which not only provides greater comfort for your horse but also leaves minimal waste – and any residue present is 100% biodegradable. Additionally, we have invested in solar panel installations, enabling us to produce green energy and reduce our CO2 emissions. It's a step towards a more sustainable future, where we strive to protect the environment and preserve resources.

Another significant initiative we have undertaken is the use of air-to-water technology, granting us access to a clean and eco-friendly heat supply. This not only helps reduce our environmental impact but also allows us to be more self-sufficient and less reliant on traditional resources.

For us, sustainability isn't just about future considerations; it's about taking action in the present. It's about making decisions in our day-to-day operations that respect our planet and all the creatures that share it with us. We don't yet identify as a sustainable brand. Instead, we are focused on becoming the most responsible version of ourselves. We're not perfect, but we're committed to making better choices every day to minimize our social and environmental impact across the entire business.

Morten and Birgitte Dvinge Hegelund
Owner of House of Montar